Chief Marketing Officer • CMO
The Chief Marketing Officer, also referred to as the Marketing Director, fulfils a role that is continuously evolving. Digitalisation, new technologies, data driven ways of working and the growing importance of a strong customer experience have made the marketing function more dynamic than ever. The focus is shifting from individual digital channels to integrated customer experiences and the development of relevant audiences. As a result, the strategic influence of the CMO is increasing within modern organisations. An effective CMO combines creativity with analytical capability and knows how to connect brand, customer and organisation. The role calls for vision, agility and leadership that enables brands to grow and organisations to remain future ready.
The role of the CMO
The Marketing Director holds overall responsibility for the marketing strategy and plays a crucial role in translating market developments into clear choices. This includes brand development, positioning, communication, digital innovation and customer focus. A strong CMO builds a distinctive brand, develops a consistent customer experience and creates impact through campaigns that align with the organisation’s ambitions. At Maes & Lunau, we believe that marketing leaders who inspire, connect and deliberately build sustainable growth are essential for long term success.
Our approach
Our search starts with a clear understanding of the organisation’s strategic direction and ambitions. We gain deep insight into culture, leadership style and team dynamics and translate these into a clear profile for the CMO or Marketing Director. In our selection, we look beyond marketing expertise alone, focusing in particular on vision, leadership, innovation and the ability to strengthen brand and customer focus in a sustainable way.
Throughout the entire process, we guide both client and candidate with care. We ensure a smooth start in the new role and remain involved after the appointment. The insights we gain are actively shared, enabling leaders and organisations to continue growing.
Sector experience
Maes & Lunau has extensive experience in recruiting CMOs and Marketing Directors across a wide range of sectors. We have successfully completed assignments in Consumer Goods & Retail, Agri, Food & Life Sciences, Energy & Utilities, Professional & Financial Services, Technology & Media, Logistics & Supply Chain, Defense & Aerospace, and Industry & Automotive. Our broad experience enables us to quickly recognise the type of marketing and brand leadership required for the specific challenges and opportunities within each sector.
Get in touch
Are you looking for a new CMO or Marketing Director? We are happy to reflect with you on the right profile and to support you in the search for a marketing leader who delivers demonstrable impact. You are most welcome to contact us for a personal conversation.