Michiel van Donselaar
Partner
Harry van de Kraats
Managing Partner
Teunis de Haas
Managing Partner
Trade Associations
Trade associations operate in a landscape shaped by digitalisation, sustainability and internationalisation. Members expect visible value, timely insight and an association that speaks with authority towards government and society. This calls for leaders who maintain direction while also creating space for dialogue and broad support.
A sector with diverse interests
Technology makes expectations more explicit. Sustainability and labour market challenges increase pressure. International value chains add further diversity of interests. The executive director or chair must provide direction in a field where politics, sector dynamics and society influence one another at speed. Governance focuses on transparency, agility and careful process. Connecting substance, culture and interests is becoming increasingly important.
Leadership in a complex stakeholder environment
Executives are expected to bring calm, connect interests and communicate clearly. They maintain overview in situations involving many stakeholders, expectations and pace. Supervisors support this by providing sharpness around legitimacy, strategy and continuity. The interaction between executive leadership and supervision determines how firmly the association is positioned in a dynamic environment.
What we contribute in this landscape
We take the time to understand the context of trade associations and the demands of their sector. From this understanding, we identify leaders who combine vision with broad support and thereby create sustainable value for members and for society.
