Art, culture and recreation seamlessly merge into each other.Art is a serious business and sells itself or needs subsidising. Culture is a broad term and includes literature, music, design, film, theatre, television, radio. Budgets are cut, legislation is complex, as is governance. The people required to lead these organisations must have what it takes. Fundraising, social engagement and a creative solution-oriented attitude as well as the ability to manage ambiguity are qualities that are key to the leaders of these organisations.Recreation is the market of theme parks and hotels. This world has many aspects of complete digitisation (such as booking sites), which influence the business model and put pressure on the margins, to the innovation of attractions with the most advanced technology.